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Webster Vienna Private University
Psychology (Cognitive and Affective Neuroscience

 Contact data
StreetPraterstrasse 23 
ZIP, City, Region 1020 - Wien (Vienna) 
Phone++43 269 92 93 
EmailSend Email
 Contact person

Prof.Dr. Peter Walla (Head of Department and Laboratory)
 Employees (Total)
Total: 1-10  number of researches: 3

 Central aim of organisation
University and Research Institution

 Briefly describe your organisation
Webster Vienna Private University is an American University that has additional Austrian accreditation. The Cognitive & Affective neuroscience and Behavior Lab (CanBeLab) located at the Psychology Department is perfectly suited to conduct Neuroconsulting-related studies for Industry partners. Peter Walla himself is one of the most experienced Neuroconsultants in the world. He offers Neuroconsulting services starting from pure theoretical consultation up to conducting brain imaging studies.

 Core Competency

Research & Development

 ICT sectors:
   - Industrial Application     
   - Visualisation     
   - Virtual and Augmented Reality      
   - Computer Graphics     
   - Video Processing     
   - Pattern Processing     
   - Computer Games, Simulation of Social Process     
   - Audiovisual Devices and Communication     
   - Digital Systems     
   - Information and Multimedia Retrieval     
   - Usability Engineering     
   - Semantic Systems     
   - Pervasive Computing     
   - Automation     
   - Robotics     
   - Man-Machine Interaction     
   - Artificial Intelligence     
   - Speech Technology     

 ICT keywords
Applied Neuroscience and Neuroconsulting,, Comparing conscious with non-conscious human responses.
 RTD Experiences & Publications

 Austrian Research and Development Projects
  Coordinator  Partner 
Non-cooperative Projects (Single projects)        
Cooperative Projects
Education Projects (Thesis, ..)
Stimulation and Support Projects

 RTD Experience
Brain imaging studies; experiments that highlight discrepancies between conscious and non-conscious processing in the human brain; emotion quantification; quantifying emotion impact; physiological data collection, processing and data analysis.

here are some peer-reviewed scientific papers:

Herbert, C., Ethofer, .T, Fallgatter, A.J., Walla, P. and Northoff, G. (2018). Editorial: The Janus Face of Language: Where Are the Emotions in Words and Where Are the Words in Emotions? Front. Psychol. 9:650. doi: 10.3389/fpsyg.2018.00650

Walla, P. (2017). Affective processing guides behavior and emotions communicate feelings. Full conference paper in Information Systems and Neuroscience. Volume 17 of the series Lecture Notes in Information Systems and Organisation, in press.

Kunaharan, S.; Halpin, S.; Sitharthan, T.; Bosshard, S.; Walla, P. 2017). Conscious and Non-Conscious Measures of Emotion: Do They Vary with Frequency of Pornography Use? Applied Sciences, 7, 493, 17pp.

Walla, P., Koller, M., Brenner, G., and Bosshard, S. (2017). Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Journal of Neuroscience, Psychology and Economics, 10(1): 24-41.

Walla, P., and Schweiger, M. (2017). Samsung Versus Apple: Smartphones and Their Conscious and Non-conscious Affective Impact. Full conference paper in Information Systems and Neuroscience. Volume 16 of the series Lecture Notes in Information Systems and Organisation pp 73-82.

Fay, V., Fay, N., and Walla, P. (2016). Attitudes of Psychology Students Toward Expressive Therapies. accepted by Cogent Psychology.

Bosshard, S., Bourke, J., Kunaharan, S., Koller, M., and Walla, P. (2016). Established liked versus disliked brands: brain activity, implicit associations and explicit responses. accepted by Cogent Psychology.

Walla, P., Koller, M., Brenner, G.., and Bosshard, S. (2016). Evaluative Conditioning of Brand Attitude - Comparing Explicit and Implicit Measures. Conference paper accepted for the 2016 European Marketing Academy conference in Oslo.

Montag, C., and Walla, P. (2016). Carpe Diem instead of losing your social mind: Beyond digital addiction and why we all suffer from digital overuse. accepted by Cogent Psychology.

Mavratzakis, A., Herbert, C., and Walla, P. (2016). Emotional facial expressions evoke faster orienting responses, but weaker emotional responses at neural and behavioural levels compared to scenes: A simultaneous EEG and facial EMG study. Neuroimage, 124: 931-946.

Koller, M., and Walla, P. (2015). Towards alternative ways to measure attitudes related to consumption: Introducing startle reflex modulation. Journal of Agricultural & Food Industrial Organization, 13(1): 83–88.

Walla, P., & Koller, M. (2015). Emotion is not what you think it is: Startle Reflex Modulation (SRM) as a measure of affective processing in NeuroIs. NeuroIs conference proceedings, Springer. http://dx.doi.org/10.1007/978-3-319-18702-0_24

Walla, P., & Herbert, C. (2015). Hierarchy and dynamics of self referential processing: the non-personal Me1 and the personal Me2 elicited via single words. Cogent Psychology. http://dx.doi.org/10.1080/23311908.2015.1019236

Kunaharan, S. & Walla, P. (2014). Clinical Neuroscience—Towards a Better Understanding of Non-Conscious versus Conscious Processes Involved in Impulsive Aggressive Behaviours and Pornography Viewership. Psychology, 5, 1963-1966. http://dx.doi.org/10.4236/psych.2014.518199

Walla, P., Koller, M., and Meier, J. (2014). Consumer neuroscience to inform consumers—physiological methods to identify attitude formation related to over-consumption and environmental damage. Frontiers in Human Neuroscience, 20 May 2014. http://dx.doi.org/10.3389/fnhum.2014.00304

Mavratzakis, A., Molloy, E., and Walla, P. (2013). Modulation of the startle reflex during brief and sustained exposure to emotional pictures. Psychology, 4: 389-395. http://dx.doi.org/10.4236/psych.2013.44056

Walla, P., Rosser, L. Scharfenberger, J. Duregger, C., and Bosshard, S. (2013). Emotion ownership: different effects on explicit ratings and implicit responses. Psychology, 3A: 213-216. http://dx.doi.org/10.4236/psych.2013.43A032

Lyons, G.S., Walla, P. and Arthur-Kelly, M. (2013). Toward improved ways of knowing children with profound multiple disabilities(PMD): Introducing startle reflex modulation. Developmental Neurorehabilitation, 16(5): 340-344. http://dx.doi.org/10.3109/17518423.2012.737039

Rugg, M.D., Mark, R.E., Walla, P., Schloerscheidt, A.M., Birch, C.S., and Allan, K. (1998). Dissociation of the neural correlates of implicit and explicit memory. Nature, 392(6676), 595-598. http://dx.doi.org/10.1038/33396

Walla, P., and Panksepp, J. (2013). Neuroimaging helps to clarify brain affective processing without necessarily clarifying emotions. Novel Frontiers of Advanced Neuroimaging, Kostas N. Fountas (Ed.), ISBN: 978-953-51-0923-5, InTech. http://dx.doi.org/10.5772/51761

 Inserted / Updated
2018-06-26 / 2018-06-26