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Vienna University of Economics and Business Administration
Institute for Management Information Systems

 Contact data
StreetAugasse 2-6 
ZIP, City, Region 1090 - Vienna (Vienna) 
EmailSend Email
 Contact person

Univ.-Prof. Dr. Sarah Spiekermann (Head of Department)
 Employees (Total)
Total: 1-10  number of researches: 8

 Central aim of organisation
The main areas in teaching and research is B2C Electronic Commerce, especially Business Strategies.

 Briefly describe your organisation
The Institute for Information Systems is part of the Department of Information Systems and Operations at WU, which currently has seven senior faculty members in IS and 61 academic staff members, and is ranked as one of the top research institutions for IS in the German-speaking world.

Since its founding, the Institute has been known for its strength in E-Marketing, later embracing E-Commerce and Services as its research and teaching emphases. With the increasingly ubiquitous availability of computing in everyday private life, the Institute is now integrating concepts such as the ‘Internet of Things’, ‘Ubiquitous Commerce’ and the ‘Web 2.0’ into its thematic spectrum. This means that not only traditional business computing systems are taught and researched at the Institute, but any kind of client system, including mobile and embedded systems (Radio Frequency Identification Sensor Networks, etc.). Research in these areas focuses on understanding IT users’ behavior and expectations in their diverse roles as consumers, citizens, community members or employees. Consequences for IT system design are then deducted based on this user understanding.

 Core Competency

Research & Development

 ICT sectors:
   - E-Commerce     
   - Ambient Assisted Living (Services for the Elderly)     
   - Smart Cards and Access Systems     
   - Pervasive Computing     
   - RFID     

 ICT keywords
Privacy enhancing technologies, RFID/IoT, HCI
 RTD Experiences & Publications

 My organisation has been involved in projects funded by the following EU-programmes
  Coordinator  Partner 
EU Framework Programme (FP)
Other international co-operative research

 Austrian Research and Development Projects
  Coordinator  Partner 
Non-cooperative Projects (Single projects)        
Cooperative Projects
Education Projects (Thesis, ..)
Stimulation and Support Projects

 RTD Experience
Our research mission is to investigate and design technologies to enhance their social compatibility
and long-term marketing success.

Our technology specializations are in:
- RFID/Internet of Things Technologies
- Context Sensitive Computing
- Attention aware systems
- Electronic Privacy & Privacy Enhancing Technologies

Through mostly empirical research we want to better understand why people participate in, disclose information to, and engage with technology. What expectations do they have? How important are human values, such as privacy and control, for people when engaging with technology?

People are observed in their diverse roles as consumers, citizens or online community members. People‘s behavior is studied in terms of economic decision making, purchasing behavior, and their intentions to use or buy.

Once we know what people expect and where they fail in their decision making vis-á-vis machines, we can pro-actively develop sustainable technology. We develop system design proposals and model technical requirements based on our findings.

More information can be found at: http://ec.wu.ac.at/cgi-bin/index.cgi?home

Sarah Spiekermann, Matthias Rothensee, Michael Klafft, „Street Marketing: How Proximity And Context Drive Coupon Redemption“, Journal of Consumer Marketing, erscheint in Volume 28, Fall/Winter 2011

Hanna Krasnova, Oliver Günther, Sarah Spiekermann, Ksenia Koroleva, “Online social networks: why we disclose”, Journal of Information Technology (JIT), Vol. 25, Nr. 2, pp.109-125, 2010

Hanna Krasnova, Oliver Günther, Sarah Spiekermann, Ksenia Koroleva, “Privacy Concerns and Identity in Online Social Networks”, Identity in the Information Society Journal, Volume 2, Number 1 / Dezember 2009

Spiekermann, S., “Privacy Enhancing Technologies for RFID in Retail - An Empirical Investigation”, Journal of Personal and Ubiquitous Computing, Vol. 16, Nr. 6, 2009, pp. 423-524

Spiekermann, S., Cranor, L., “Privacy Engineering”, IEEE Transactions on Software Engineering, Vol. 35, Nr. 1, January/February 2009, pp. 67-82

Sarah Spiekermann, Sergei Evdokimov, “Critical RFID Privacy-Enhancing Technologies,” IEEE Security and Privacy, vol. 7, no. 2, pp. 56-62, Mar./Apr. 2009

Rothensee, M., Spiekermann S., “Between extreme rejection and cautious acceptance – consumers reactions to RFID-based information services in retail”, Social Science Computer Review, Vol. 26, No. 1, Frühjahr 2008, pp. 75-86

Klafft, M., Spiekermann, S. Procurement-Auctions for consumers – a new trend on the horizon of E-Commerce?”, Wirtschaftsinformatik, Vol. 48, Nr.1., 2006, pp. 36-45

Klafft, M., Spiekermann, S., Lohnt sich kontextsensitives elektronisches Couponing? Eine Fallstudie aus der Fast-Food-Industrie“, Absatzwirtschaft – Zeitschrift für Marketing, September 2006

Spiekermann, S., Ziekow, H., RFID: a Systematic Analysis of Privacy Threats & a 7-point plan to address them”, Journal of Information Systems Security, Vol. 1, Nr. 3, 2006, pp. 2-17

 Inserted / Updated
2006-02-03 / 2010-09-03