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celum GmbH

 Contact data
StreetPassaustraße 26 
ZIP, City, Region 4030 - Linz (Upper Austria) 
EmailSend Email
 Contact person

Michael J. Kraeftner (CEO)
 Employees (Total)
Total: 51-250  number of researches: 5

 Central aim of organisation
celum is an Austrian software company that develops enterprise digital asset management solutions.

 Briefly describe your organisation

celum is the leading software vendor for product and brand identity solutions. celum products automate and accelerate communications-, marketing- and sales processes, reducing costs and helping clients achieve greater flexibility in day-to-day operations.

The company was founded in 1999 and has been producing standard software solutions since 2004. Headquartered in Linz, Austria, the company employs 76 people and has offices in Vienna, Munich, Paris, Kosice, Chicago and San José. Over 750,000 users, from more than 650 organizations in 32 countries, rely on celum software to deliver true efficiency in digital asset management.

celum’s solutions play a key role at world-renowned brands like 3M, CLAAS, Do & Co, Decathlon, Hochtief, Klafs, Knauf, KTM, L‘Oreal Professional, MAN, Monier, Nordea, ÖBB, Silhouette, Shiseido, Silhouette, Specialized, Sto, Toshiba, Toyota, Universal Music, University of St. Gallen, US Army, voestalpine, Volkswagen, and many more.

For more information about celum, please visit www.celum.com


celum SYNERGY - the ultimate enterprise rich content management platform for multi-channel commerce, marketing, brand management and product content. celum SYNERGY is the next generation digital asset management technology for large, global organizations connecting applications and departments. It features Metaversile®, a metadata management and standard-defining content-organization engine, together with an outstanding user experience. celum SYNERGY is enterprise rich content management, the first and only of its kind.

celum IMAGINE - the easy-to-deploy enterprise digital asset management solution to manage, control, integrate and share rich digital content from photos and video to 3-D content and presentations. celum IMAGINE is the cost-effective system to create brand management platforms and press portals, feed content to e-commerce sites and social video hubs or to enforce rights management on sensitive content. It allows rapid deployment, short project cycles and is easy to use for immediate adoption among users.


celum spent a lot of time examining, in detail, the work processes used within communications, marketing and sales departments. Based upon their findings, celum developed a digital asset management solution that offers true advantages in daily business. The solution is flexible and can adapt easily to meet the needs of specific processes and work environments. celum solutions are renowned for being user-friendly and are capable of managing, editing, distributing and integrating digital items. The celum product portfolio enables the automation and acceleration of processes and helps companies to utilise their resources more efficiently.

celum invests a lot in the development of new technologies every year. Based in Linz, the R&D experts cooperate with a number of international research bodies. The company’s focus on research and development has many benefits. For example, new advances in both automated image content recognition and duplicate detection will be integrated within the celum solutions.

 Core Competency

Research & Development

 ICT sectors:
   - Computer Graphics     
   - Video Processing     
   - Pattern Processing     
   - Databases, Database Management     
   - Knowledge Management     
   - Process Management     
   - Archiving, Documentation     
   - Electronic Data Interchange (EDI), Middleware     
   - E-Publishing, Digital Content     
   - Usability Engineering     
   - Internet Technologies     
   - Data Mining     

 ICT keywords
DAM, MAM, Content Management, Rich Content, Digital Asset Management, Media Asset Management, Brand Management, PIM, Archiv Management
 RTD Experiences & Publications

 My organisation has been involved in projects funded by the following EU-programmes
  Coordinator  Partner 
EU Framework Programme (FP)
Other international co-operative research

 Austrian Research and Development Projects
  Coordinator  Partner 
Non-cooperative Projects (Single projects)        
Cooperative Projects
Education Projects (Thesis, ..)
Stimulation and Support Projects

 RTD Experience
celum is an independent software vendor with the focus on enterprise digital asset management software. Founded in 1999 the team brings long term experience in software research and development.
The goal is a market leader position in technology and functionality.
Continuous technology research initiatives are mainly funded by product revenue and are partly co-financed by national and international research funding projects.
International cooperation with universities and research institutes help to gain access to newest research result and apply them in market ready products.

 Inserted / Updated
2005-01-24 / 2013-07-30